Tatko 1927 / Interactive Digital Museum Experience / The Origin

'Origin' is a hybrid experience where physical meets with technology that created for utmost audience involvement. We are proud to present Tatko's Digital Museum with its roots that tributes to its century-old foundations. The journey begins when the experimenter finds four different elements that symbols of Tatko's century-old history with hand gestures. Then the experiencer finds himself in a visual flow that contains all the moments that create Tatko's culture. A visual feast from the concept design to the creative direction, software and hardware implementation where a century old story of Tatko has been told with devotion making it a true story telling, where the viewer is not only informed but is also offered an interactive experience. In order to establish such moments consisting of layers of a 100 year historical accumulation with visual and physical aids and truly understand the roots of Tatko; we, as Alegori, also had to turn into our roots and seek for the true essence of a being. We had to find where it all started not just for ourselves but Tatko as well; we had to find the initial moment, The Origin.

Client / Tatko

Agency / AtOlye Group